Bas Kuiper
Community Manager
10/03/2023 09:00 Virtual
Join us and the community for this meet-up to learn & discuss how CAKE extends the product life cycle and uses data to reach carbon zero production.
Event Host
Bas Kuiper
Community Manager
Guest speaker
Isabella Pehrsson
Head of Sustainability @ CAKE
Join us together with Isabella from ridecake.com to see how they make use of data to reach their goal towards carbon zero production.
As a Swedish electric motorbike company it’s CAKE’s mission to speed up the transition towards a zero emission society by combining excitement with responsibility. Sustainability is their reason to exist and therefore simply inseparable from their business.
But zero emissions by driving an electric vehicle alone will not save our planet. It’s also about the product itself, its materials, the production processes and the logistics. To put it simple: we need to use less resources, use them longer and keep them circulating. That’s why CAKE’s top sustainable priority is to extend the product life time of their bikes.
Moreover, sustainability at CAKE also means to live in coexistence with nature and the people around us and to create smarter, greener, healthier and more peaceful surroundings for all. Therefore, CAKE builds products for anyone to explore nature and cities with respect, regardless of age, gender, size or style.
Join us together with Isabella from ridecake.com to learn & discuss how data helps them to reach that goal.